Manifest
The ideas I keep coming back to when I build, gathered from my own notes, posts and project write-ups. The first three are John Maeda's Laws of Simplicity, which inspired the design of this site.
Reduce
The simplest way to achieve simplicity is through thoughtful reduction.
Laws of Simplicity, from this site's design notes
Trust
In simplicity we trust.
Laws of Simplicity, from this site's design notes
The One
Simplicity is about subtracting the obvious, and adding the meaningful.
Laws of Simplicity, from this site's design notes
Build what everyone depends on
Most of what I build is the part of a business customers never see but everyone depends on.
About
Make it trustworthy
The details I care about are the ones that make software trustworthy: invoice numbers without gaps, payment webhooks that are safe to receive twice, edits that can't silently overwrite each other, and access rules checked on every request.
About
Start from the problem
I love building from scratch: taking a problem, dissecting it, and designing efficient, scalable solutions.
The genesis of PixelKrafts, 2025
Clarity over complexity
Simplify communication, pricing and deliverables. No jargon. No fluff. Just clear goals and results.
PixelKrafts core values, 2025
Production is not hype
Ship in practical cycles: scope, design, build and QA, launch and monitor, then iterate. Not build and hand over, but build, optimize and keep improving.
Scaling PixelKrafts, 2026
Keep learning
I'm a firm believer in continuous learning and self-improvement, and in a healthy body for a sharp mind. Perseverance and adaptability are key: not every goal gets met, but each step teaches something.
Hello, world (2024) and 2024 in review
Give back
Contribute to open source, embracing collaboration and giving back to the community.
2024 in review
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