About
Hi, I'm Shuja. I build the parts of a business customers never see, but everyone depends on.
Since August 2025 I've been an SDE 1 at The Sixty One (61 FZCO), Dubai, after joining as a web development intern in February 2025. I'm the founding engineer for its SAGA, GLER and Eubiq brands and for Material Matters, SAGA's distributor in India.
Alongside that I'm a technical consultant and developer at Xterra Edze, and across PixelKrafts client work and side projects I've delivered 35+ websites, apps and custom tools. Away from the keyboard it's weights and novels; at it, there's always music playing.
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For Material Matters I architected and shipped, as the only engineer, a lead-to-cash ERP: Next.js, TypeScript and Postgres, more than 150 API routes, and a single 917-product catalogue that feeds every quote, GST invoice, vendor purchase order and the website. Around it sit a headless store at materialmatters.in and a CRM assistant that answers staff questions with citations. For SAGA I launched powertrack.online, the India direct-to-consumer store.
The details I care about are the ones that make software trustworthy: invoice numbers without gaps, payment webhooks that are safe to receive twice, edits that can't silently overwrite each other, and access rules checked on every request. Reliability is part of that: at 61 FZCO I re-engineered infrastructure after a surge of 3K users in 20 minutes caused a failure, and redesigned the architecture to handle 100K+ users.
Alongside 61 FZCO I'm a technical consultant and developer at Xterra Edze, a brand, technology and AI firm (New Delhi, Ludhiana, Saint John), designing and building client platforms and AI systems from architecture to production. Across PixelKrafts client work and side projects I've delivered 35+ websites, apps and custom tools, from WooCommerce stores to a grocery app rated 4.8 on Google Play.
Before this I was a research intern at IIT Roorkee's Built Environment Lab, comparing machine-learning models for eye-blink fatigue detection and building the lab's website, and a web developer intern at PaisaExpo in Noida. I hold an MCA and a BCA from Aligarh Muslim University. While there I built AMU Papers, an exam-paper platform used by 1,000+ students, and was a core member of GDSC AMU.
Outside work I lift, read (Dostoevsky and Murakami are favourites) and keep music playing while I code.
What I do
Systems of record
As sole engineer, a lead-to-cash ERP with 150+ API routes, where one 917-product catalogue feeds every quote, GST invoice, vendor PO and the website.
Commerce & payments
powertrack.online, SAGA's India D2C store, with a 21-page admin and 40 Vitest test files; Razorpay on the raw REST API with constant-time HMAC checks and idempotent webhooks.
Applied AI & automation
A CRM assistant that answers with citations using role-filtered BM25 retrieval across 10 record types, and a WhatsApp assistant that reaches 1,000+ recipients daily at a 78% open rate.
Reliability, speed & SEO
Re-engineered infrastructure after a surge of 3K users in 20 minutes caused a failure, and redesigned the architecture to handle 100K+ users; lifted eubiq.in's SEO score from 63 to 95+.
In numbers
- 100K+ users the redesigned architecture handles
- 150+ API routes in the Material Matters ERP
- 917 products in one catalogue, quote to invoice
- 35+ websites, apps and custom tools delivered
Experience
SDE 1 at 61 FZCO since August 2025, and a technical consultant and developer at Xterra Edze · PixelKrafts since 2019.
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The Sixty One (61 FZCO)
Feb 2025 – PresentDubai, UAE · Remote from New Delhi
Founding engineer for the SAGA, GLER and Eubiq power-track brands and for Material Matters, the India distributor of SAGA.
8 highlightsHide details at The Sixty One (61 FZCO)
- Architected and shipped, as sole engineer, the Material Matters lead-to-cash ERP (Next.js, TypeScript, Postgres, 150+ API routes), where one 917-product catalogue feeds every quote, GST invoice, vendor PO and the website.
- Shipped a CRM assistant that answers staff questions with citations, using role-filtered BM25 retrieval across 10 record types (no vector DB) and a Gemini/GPT/DeepSeek gateway with fallbacks.
- Re-platformed materialmatters.in as a headless Next.js store on a 31-route CRM API with tag-based cache revalidation; migrated 778 products and 1,371 media files (1.65 GB) off Sanity, SHA-1 verified, with zero failures.
- Built optimistic locking, compare-and-swap gapless invoice numbering, Razorpay payments on the raw REST API (constant-time HMAC checks, idempotent webhooks) and per-page RBAC at the edge.
- Launched powertrack.online, SAGA's India D2C store (Next.js, Sanity, Clerk, Razorpay), with a 21-page admin, abandoned-cart emails, barcode shipping labels, a Google Merchant feed and 40 Vitest test files.
- Re-engineered infrastructure after a surge of 3K users in 20 minutes caused a failure and a 100 GB Bunny CDN bandwidth spike; redesigned the architecture to handle 100K+ users.
- Shipped 61saga.com, eubiq.in, 61dxb.com, the English/Russian 61gler.com and two lead-capture microsites; lifted eubiq.in's SEO score from 63 to 95+, cut bounce rate 31% and raised inquiries 22%.
- Built a WhatsApp Cloud API and OpenAI assistant for product updates and FAQs that reaches 1,000+ recipients daily at a 78% open rate, cutting manual support work by 60%.
- TypeScript
- Next.js
- React
- Node.js
- PostgreSQL (Supabase)
- Sanity
- Clerk
- Razorpay
- Vercel
- Bunny CDN
- Gemini
- OpenAI
- DeepSeek
- Vitest
Xterra Edze · PixelKrafts
Technical Consultant and Developer · Consulting · New Delhi, India
At Xterra Edze, a brand, technology and AI firm (New Delhi, Ludhiana, Saint John), I design and build client platforms and AI systems from architecture to production. Across PixelKrafts client work and side projects I've delivered 35+ websites, apps and custom tools.
3 highlightsHide details at Xterra Edze · PixelKrafts
- Design and build client platforms and AI systems at Xterra Edze from architecture to production, including xterraedze.com.
- Built custom PHP stores with Razorpay and PhonePe checkout, WooCommerce stores for OroSilver and Sanatan Gifts, and the PixelKrafts company site.
- Shipped abhiMgaao, a grocery app with 1K+ installs and a 4.8 rating on Google Play (Flutter, Firebase).
- PHP
- MySQL
- WordPress / WooCommerce
- Next.js
- TypeScript
- Flutter
- Firebase
- Razorpay
- PhonePe
- Gemini
IIT Roorkee · Built Environment Lab
Research Intern · Internship · Roorkee, India · Hybrid
Research internship in the Department of Architecture & Planning, covering data analysis and website development for the Built Environment Lab.
2 highlightsHide details at IIT Roorkee · Built Environment Lab
- Compared machine-learning models for eye-blink fatigue detection (Python, OpenCV, scikit-learn, TensorFlow) for building automation, reaching 95% accuracy.
- Built and deployed the lab's website (Next.js, Vercel), credited "Crafted by Shuja ur Rahman" in its footer.
- Python
- OpenCV
- scikit-learn
- TensorFlow
- Next.js
- React
- Tailwind CSS
- Vercel
PaisaExpo
Web Developer Intern · Internship · Noida, India
Two-month internship building features for a financial-services website.
2 highlightsHide details at PaisaExpo
- Built React front-end and Node.js/MongoDB back-end features for a financial-services website.
- Debugged and optimised the company's existing web applications.
- React
- JavaScript
- Node.js
- MongoDB
- HTML
- CSS
Who I've built for
SDE 1 · group sites, ERP, commerce10 production web properties, built and runIncluding an ERP, two e-commerce stores and LLM tools
What I built for eachHide the notes
- Material Matters
- ERP, headless store, CRM assistant
- SAGA
- Brand site and the powertrack.online D2C store
- GLER
- English/Russian brand site
- Eubiq
- Product site and SEO
- Xterra Edze
- Company site and client platforms
- PixelKrafts
- Client work and company site
- OroSilver
- WooCommerce store
- Sanatan Gifts
- WooCommerce store
- JK Global Trade
- Catalogue and enquiry site (via PixelKrafts)
- abhiMgaao
- Grocery app, 1K+ installs, 4.8 on Google Play
- IIT Roorkee
- Research internship · Built Environment Lab website
- PaisaExpo
- Web developer internship
Snapshots
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Aligarh Muslim University, Master of Computer Applications (MCA)
Master of Computer Applications (MCA) · CGPA 8.8 / 10
Built AMU Papers, an exam-paper platform used by 1,000+ AMU students, and co-built Lab Tracker for the Department of Computer Science.
Aligarh Muslim University, Bachelor of Computer Applications (BCA)
Bachelor of Computer Applications (BCA) · CGPA 8.1 / 10
- AMUHACKTop-5 finalist · 2020
- GDSC AMUCore member
- AMUCSSDeveloper team
Stack
Languages
Frameworks
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Data & cloud
AI & integrations
Practices
What people say
“Shuja started as our intern in February 2025, and we made him SDE 1 that August. Working remotely from New Delhi, he has built our group site, the SAGA, GLER and Eubiq sites, and the PowerTrack store. When a surge of 3,000 users in 20 minutes overwhelmed our infrastructure, he re-engineered it. He owns what he builds and keeps it running.”
“Our business runs on the ERP Shuja built, from sales and purchasing to the ledger and HR. One product catalogue feeds every quote, GST invoice, purchase order and our website, so a product is set up once and everything matches. As the only engineer, he has owned it end to end. He’s particular about the details a business depends on, like invoice numbers that never skip.”
“Working with PixelKrafts [co-founded by Shuja] has been an exceptional experience. Their team demonstrated a deep understanding of our vision and translated it into a highly professional and visually appealing website for Edificio Construction Management Inc. From design to execution, everything was handled with precision, creativity, and attention to detail.”
“Very professional and always on time. Their customer support is excellent. I highly recommend PixelKrafts [co-founded by Shuja] for any web development work.”
“Shuja built zivaanaofficial.com, our own online store. Customers can browse our women’s and kids’ wear by category or by collection, and pay with Razorpay or cash on delivery. He took care of the whole build, and whenever I had a question, he explained things in plain words.”
“Shuja was one of four developers on Butterswipe, our SEO-audit product, and the admin panel was his: orders, finance, analytics and users. His pull requests were clear and easy to review, which matters a lot when several people share one codebase. I’m happy to recommend him.”
“Shuja listened first and explained every choice in plain words, so we always knew where things stood without having to chase him. He was easy to work with and cared about the small details as much as we did. We’d happily work with him again.”
“Shuja's ability to quickly understand complex technical requirements, coupled with his innovative approach to problem-solving, was impressive. He was proactive in taking on responsibilities, and his dedication to delivering high-quality work was evident in all his tasks.”
Now
UpdatedBuilding
The Material Matters ERP, its headless store at materialmatters.in and the CRM assistant on top.
Running
The web properties of The Sixty One (61 FZCO) and its brands: SAGA, GLER, Eubiq and Material Matters.
Also
Building client platforms and AI systems at Xterra Edze.
Open to
A few select projects: ERP, CRM and internal tools, commerce, AI assistants.
Listening
Favourite writers
Fyodor Dostoevsky · Haruki Murakami