Client websiteXterra Edze
Xterra Edze is a brand, technology and AI firm working from New Delhi, Ludhiana and Saint John, where I am a Technical Consultant and Developer (Xterra Edze · PixelKrafts, since 2019). In 2026 I built its site, xterraedze.com: plain PHP pages with clean URLs, a menu of 40 capabilities, a journal with an RSS feed, a double opt-in newsletter, and one contact form for questions, briefs and RFQs.
01 · The brief
One site for a company that does brand, software and AI
Xterra Edze is a brand, technology and AI firm working from New Delhi, Ludhiana and Saint John. It designs brands, builds the software and AI behind them, and makes the films and campaigns that launch them. I am its Technical Consultant and Developer (the combined Xterra Edze · PixelKrafts role, since 2019), building client platforms and AI systems from architecture to production.
In 2026 I built its own site. An offer that wide is hard to scan, so the site is organised around finding one thing quickly:
- What we do lists 40 capabilities in six groups, each explained in everyday words on its own page.
- Work and insights holds anonymised case studies and a Journal with an RSS feed.
- Industries, Careers and a newsletter sit alongside them.
- Role
- Technical Consultant and Developer
- Engagement
- 2019 — Present (Xterra Edze · PixelKrafts)
- Site
- Built and launched in 2026
- Stack
- PHP · vanilla JavaScript · CSS
- Hosting
- LiteSpeed on Hostinger
- Offices
- New Delhi · Ludhiana · Saint John
Plain PHP, no theme
There is no CMS theme underneath. Each page is a plain PHP file served at a clean URL, and every page is put together from shared partials and reusable sections, so the header, the capability cards and the contact prompts exist once.
Styling and interaction are vanilla CSS and JavaScript. A build script and a deploy script in the repository take the site to production on LiteSpeed hosting.
Details a visitor never sees
- Speculation Rules prerender internal links on intent, so the next page is often ready before the click
- Admin, API, feed and newsletter confirm and unsubscribe links are excluded from prerendering, so prerendering cannot confirm or cancel a subscription by accident
- The newsletter is double opt-in: nothing is sent until the reader opens a confirmation link, valid for seven days
- Every newsletter email carries an unsubscribe link
- The Journal publishes an RSS feed
One form for every kind of enquiry
The contact page takes a quick question, a project brief or a formal RFQ through a single form that asks only for what each one needs.
The card beside it shows how a brief reads once it is filled in. Its contents are the site's own illustrative example, not a real client.
