Eubiq India

Eubiq India makes bed-head panels: the wall units behind a hospital bed that carry medical-gas outlets, sockets, nurse call and lighting in one fitting. It also sells EPT PowerTrack, a sliding-adaptor power track, and is one of the brands in The Sixty One (61 FZCO) group in Dubai.

In early 2025, eubiq.in was a parked domain; before that, an empty WordPress install. Its buyers are hospitals, ward designers and contractors, and they don't order panels from a cart. They choose a family, a configuration and a finish, then ask for a quote. The site had to answer those questions on its own. I was the founding engineer, and it had to work within four constraints:

• Heavy media. Ward renders, product films and a 61 MB, 54-page catalogue PDF, on pages that still had to load quickly on a phone.
• Two markets. Enquiries come from India and the UAE, so contact runs on +91 and +971 lines, e-mail and WhatsApp.
• Sales start with an enquiry. Panels are sold project by project. The site has to qualify the buyer, not check them out.
• One brand among several. PowerTrack already had a store in the group, and the site links to 61saga.com, 61gler.com and 61dxb.com without competing with them.

The three panel families look different but answer the same questions, so I built them on one product-family template. The Surface, Recess and Modular pages each get:

• a streamed product film
• an eight-point feature grid
• a tabbed technical viewer (Features, Options and Unfolded; on the modular page, Dual Schematic, PT Schematic, Compartments and Cross View)
• a colour picker with seven named finishes, which swaps the panel render as you click, and a wood-grain picker below it

Because the structure lives in one template, a new finish or configuration is a content change, not a new page.

PowerTrack sells to homes and offices as well as hospitals, and the group already had a store for it: powertrack.online (case study), which I also built. So eubiq.in has no cart, no accounts and no payment code.

The PowerTrack page covers the EPT S, R and T series with specifications and four-step install guides. A sticky "Shop Now" pill stays on screen and hands retail buyers to the store. Panel buyers go the other way, to phone, e-mail or a floating WhatsApp button. Each kind of buyer gets one clear next step.

• Pre-rendered on Vercel. The 13 main routes are statically generated with the Next.js 15 App Router and served from Vercel's edge cache (the Mumbai edge for Indian visitors); the 22 hospital-reference pages under /presence are rendered on request. Each route ships its own code chunk.
• Media on Bunny. Renders and the catalogue PDF come from a Bunny CDN pull zone. Images go through next/image, which resizes them, re-encodes them as WebP and lazy-loads them.
• Video on Bunny Stream. The home hero streams over HLS through hls.js. The product pages embed Bunny Stream players.
• Styling and motion. Tailwind CSS in the brand's navy and yellow, Framer Motion for reveals and Swiper for carousels.